Mobile companies and other firms display brand new products on e-commerce
                              websites to gain more user traction. When you go to shop these products,
                              you
                              would need to choose from several payment modes such as credit card, debit card,
                              internet banking and even EMIs. You can thus choose the EMI option to
                              pay over a
                              select tenure of 3, 6, 9,12, 15,18 or 24 months. The interest rate on
                              EMI
                              transactions comes anywhere between 14%-18% per annum, much unlike
                              30%-40% on
                              revolving dues.